About us
Who is H.E.R.?
H.E.R. – Her Eternal Radiance, was born from a place where I often felt lost. Between self-doubt, mistakes, and the desire to be “enough,” God showed me: I am carried. Loved. And I am allowed to shine, not by my own strength, but by His grace.
This brand is not the result of a perfect life. It is the result of struggles, tears, prayers and the deep desire to remind women: You are beautiful. You are called. You are not alone.
Each color is more than lip gloss. It is a message. A little reminder for the day when you may have forgotten: You are light. You are loved. You are wanted by God Himself.
H.E.R. is for everyone who isn't yet where they want to be, but is on their way. For everyone who falls and still gets up. For everyone who wants to believe that their story matters.
I'm not perfect. But I am carried. And maybe you are too.
Why the Brand?
We live in a world that constantly tells women who they should be, how they should look, and what makes them valuable. But what if beauty was more than just appearance? What if it reminded us of something deeper of who we are in God’s eyes?
This brand was born out of the longing to connect beauty with identity. Not the kind of identity that changes with trends, but the kind that is rooted in truth: You are enough. You are chosen. You are loved.
H.E.R. isn’t about hiding imperfections, it’s about honoring the story behind your glow. It’s for the woman who prays in silence, who doubts herself but keeps showing up, who wants to believe she’s more than her past.
We believe faith and self-worth shouldn’t be separate from everyday life. That’s why every gloss carries a verse, every name carries meaning, and every order carries purpose.
This isn’t just makeup. It’s a quiet revolution one that starts in the heart and shines through your smile.
“Those who look to Him are radiant; their faces are never covered with shame.”
– Psalm 34:5
Giving Back
We don’t just speak about purpose, we live it.
A portion of every purchase goes to organizations that support women, mothers, and children in need around the world.
Because sometimes the smallest gestures reach the furthest places and only God knows how far His grace will go.
